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THE GARWOOD JOURNEY
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TIME FOR TAKING CHANCES

If ever there was a time and place for taking chances, it was on an early Sunday morning in 2013 at a random casino in Las Vegas. Friends Michael Garwood and Morten Sørensen had been toying with an idea for over a year, but had put it on the back burner, when, at the end of their night of shenanigans, they took a (big) chance and hit 35 black on the roulette table. At that moment, they decided to take yet another (bigger) chance and use their winnings to make their vision a reality. And The Garwood watch was born.

TIME FOR MAKING TIME

The two friends, both avid travelers and fun-seekers, set out to create a cool, contemporary timepiece that meshed style, nature and everyday function. A brand that is synonymous with ease, The Garwood invokes a sense of youthful live-for-the-moment edge and lazy Sunday vibes, when it feels you have all the time in the world.

“Time is too often a stress factor. It’s about time we take it back a notch, unwind and go analog. That’s why we’ve created The Garwood, a natural wooden timepiece that won’t tell you what date it is or what time it is in Tokyo (unless you are in Tokyo). Instead you can depend on The Garwood to spark conversations with complete strangers, because even though it’s basic, it always stands out in a crowd.”
- Michael Garwood, Co-founder

TIME FOR TRYING SOMETHING NEW

The Garwood is bold, eye-catching and unconventional with its smooth wood design and natural feel. Every style is designed in Los Angeles, home of The Garwood, and handcrafted using durable American maple or other exotic wood types like Indonesian sandalwood or African zebra wood – giving each watch its own unique grain and markings. And with different face colors and shapes to choose from, no two watches are the same.

“We wanted to create a watch that was special and went against the grain (no pun intended). With 100% natural wood materials, The Garwood watches are sure to garner curiosity from others wherever you go. The feedback has been overwhelming from customers sharing their stories and pictures of their own Garwood watch. We love that our fans around the world are excited about the feel of wearing a handcrafted wood watch and the attention it gets!”
- Morten Sorensen, Co-founder